BDA-based company story: China Sports Media
Founded in 2004, China Sports Media’s main businesses including the sharing of signal production and copyright operations for sports events.
In 2009, China Sports Media cooperated with the Asian Football Confederation (AFC) and became a signal production and copyright distribution partner of the AFC Champions League and World Cup preliminaries. In 2012, it participated in the super signal production for the Chinese Football Association Cup. In 2015, it bought the 5-year full media copyright of the Chinese Football Association Super League (CSL for short) and won the Chinese national football team copyright.
Focusing on football games, developing international markets
After more than ten years of intensive cultivation, China Sports Media has become one of the leading companies in China's sports industry. It has accumulated mature experience in the operation of sports events, sharing signal production and copyright, as well as related commercial marketing. In the integration and operation of the football industry-related industry chain, based on the core event copyright (CSL, China national team) for the entire industry layout, it has become a prominent representative of IP operations among China's sports industry companies.
So far, China Sports Media has already had the full media copyright of the CSL, China national team, Chinese Football Association Cup, and all the AFC's events in the Chinese mainland from 2017-2020. With its possession of the copyright of all top-level events in Chinese football, it has achieved the grand slam of Chinese football matches.
In addition, China Sports Media has actively developed its international market. In the 2017 season, the CSL broadcast covered 96 countries and regions around the world. The internationally renowned sports broadcast platforms Sky and Fox have joined the broadcast of CSL matched, and promoted the top IP of this Chinese sports league to accelerate internationalization.